Internet exchange made simple.

Weather often reminds us that the Internet is a physical thing. Even though we call it “the cloud,” it depends on fiber in the ground, routers in buildings, and people at home, all of whom respond to the same storm

Peering might sound like a technical term, but it has real impacts on businesses and everyday internet users. Simply put, peering is when two networks connect directly. Rather than sending data through a third party, the networks agree to exchange traffic with each other. It’s like two neighboring towns building a short road between them, so people don’t have to take a long detour on a distant highway. Data travels a shorter distance, passes through fewer stops, and gets to its destination more

We have put together a short video explaining what an Internet Exchange (IX) does. IXes, or Internet Exchange Points (IXPs), is a crucial part of the Internet.